Long before the general election, the UK national press wrote in their editorials urging the electorate to back which political party to vote for. Not surprisingly, most of them have backed the Conservatives.
It seems that David Cameron, despite being unwilling to defend the present government’s record, he can call upon the publishers of The Sun, The Times, Daily Mail, Daily Telegraph, Daily Express and The Star (to a lesser extent, because the owner of the last two titles is flirting towards UKIP) to support him. The Independent hasn’t backed any party, but many of its journalists and columnists lean towards the Conservatives.
Only the Daily Mirror has loyally backed the opposition Labour party. The Guardian has reluctantly backed Labour this time with reservations despite supporting the Liberal Democrats in 2010.
A lot of people have been unhappy at the fact that there has been a complete lack of scrutiny of the party manifestos, focusing instead on the perceived personalities of the party leaders. That has led to an perception of the general public being uninformed about the real issues concerning the UK’s place in the world.
The influence of the newspaper press is in long-term decline. Overall circulation and profits are down. Many people are increasingly getting their news from the television, the internet and other sources, and are less tribal in their voting intentions than in the past. The Conservatives may have the most support in the press, but voters failed to secure them a majority of seats in Parliament against a then unpopular Labour government in 2010.
If the polls are right (and they been wrong sometimes), we may see another coalition planned after the results on Friday.