Virgin Media recently added the third series of the hit TV drama Lost to its video-on-demand service…. despite the fact that it can be bought already on DVD and that Sky One is currently showing the fourth.
This comes to just over the first anniversary of the company’s childish spat with British Sky Broadcasting over carriage fees, which meant that the majority of UK cable viewers have been denied access to channels Sky One, Sky News, Sky Travel, and Sky Sports News.
Despite losing more subscribers than ever, Virgin seems determined to defend the indefensible. The channels and services they put on to replace them are less than adequate. Not only they offer fewer of these than Sky, they are actually charging more in real terms. Surely, it’s time for Virgin to end its ‘war’ with Sky, and do a deal to get the channels back. Most viewers actually miss them.