Setanta Sports launched its sports news channel in the UK yesterday. This was seen in its latest weapon in their battle against the ever-dominant Sky Sports.
It was launched on Virgin Media to replace the much-missed Sky Sports News, which was pulled from the cable company’s channel line-up because of a long-running carriage dispute with BSkyB. But wouldn’t it be better if we had SkySN back on VM so that cable viewers can be allowed to watch both?