Like the majority of cable subscribers, I was delighted that the basic Sky channels were back on Virgin Media’s station line-up. For over 18 months, Virgin had waged a futile battle against British Sky Broadcasting (BSkyB) over carriage fees to carry the basic channels.
Virgin had to finally settle because, since the rebranding from NTL:Telewest last year, they had been losing a substantial number of subscribers to Sky. That accelerated after Virgin removed channels like Sky One from their line-up. The company, like its predecessor, also had a reputation for poor customer service, which may get worse after they recently announced the sacking of around 2200 jobs. Despite spending millions of pounds in advertising on TV and in the cinema, Virgin is still losing money, and is said to be causing a headache for part-owner Richard Branson.
If things go on like this, then Branson should do the decent thing…. and pull the plug.