Much maligned British broadcasters had some rare cheer at the 35th annual International Emmys, held in New York. Their programmes dominated the competition by winning in seven catagories. But these triumphs are being overshadowed by problems elsewhere.
The main attention broadcasters are focusing on is the industrial action by Hollywood scriptwriters, which has helped shut down production of top TV shows, many of which are seen by Brits in their millions.
British TV stations are heavily dependent on US product for their schedules. In the event of a prolonged strike, there would be gaping holes in the schedules which broadcasters would have to fill. All too often British TV fails to capture audiences in ways like their US counterparts can. However, this could be an ideal opportunity for them to try to change that perception if broadcasters and progamme makers invite US writing talent to help them how to create great storylines. It doesn’t need to be restricted to fictional content. More could be done to create decent reality or game shows, which the US have long excelled.
Allowing them in would help raise the profile of British TV worldwide…. but will a brave broadcaster do it?
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